Again, my name is Peter Van Brady. I didn’t serve. I wasn’t born a patriot – far from it. I’m embarrassed to say that in 1981 I was frightened of the Selective Service Act – the daft, as I came of age. I had no desire to serve my country. I could never have imagined myself like this…in THIS spot that I find myself in today. It’s very hard to put in words…buy I’ll try…
…now…this “place where I am coming from today,” it’s just a feeling…but where did it come from? For any of us to get from our beginnings to here…where we are today, we just have to connect the dots…from one to the next, right? As adults we make a series of choicesover time that define who we are…who we have become…and how we feel about it.There is a famous song lyric, “How did I get here?”
Fast forward through my life’s story…meeting Nancy at UCSB, two incredible daughters, one amazing son (who has autism), a life of adventure and entrepreneurial successes (and defeats), three current businesses…which now all work together to provide me the hope and opportunity to help Veterans.
I gradually got PULLED in…drawn further and further into this love affair – working with active military and Veterans. The more I got to know our clients, many who have made significant sacrifices for our country, the further I was drawn in. Frankly, I am still awed and made to feel small and insignificant by the selfless men and woman who serve – out of duty – not even knowing me or the other 300 million of us. I am simply perpetually drawn into the life stories of the truly humble personalities that make up our military – our client base.
And then there are the non-fiction stories…the books…the true accounts of men and women who have given EVERYTHING. I have read (and listened to) so many documented reports of commitment, sacrifice, duty…real accounts of the chaos and heartbreak of battle…it all just makes me feel so irrelevant. It really does…just tiny.
So…it is an HONOR and a PRIVILEGE to be given the opportunity to workwith you. I now choose to only work with those who serve.I prefer to be doing (in my opinion) exceptional things…things that no one else wants to do or is able to do.
I prefer to be applying my passions and innovations to produce one of a kind, incomparable results for you. It feels sort of like…I’m exercising all my creativity and entrepreneurial spirit to be able to give back…to give to those who chose to serve, because they did so mostly out of duty and brotherhood…I get to give to you…it feels good. To give is good. Perhaps, it even took me a lifetime to learn that.
This endeavor is a worthy effort. I believe this market is “underserved” and will benefit from my innovations. This work gives me and my team purpose. It’s just slightly less difficult to brush off the inevitable business disappointments, when we are driven by this cause to serve you.It’s a whole lot easier to “go the extra mile” for those who (chose to) serve.
Does that answer the question of WHY I am doing this? I sincerely hope we get a chance to meet.