Defying “smart” business decisions, we choose to work with you, a collective group primarily made up of first time homebuyers who typically buy entry level homes in the lower price ranges of Southern California neighborhoods and therefore generate the lowest relative income per transaction. Pure economics would suggest that this provides our company with the least opportunity for economic success, stacking the odds against us. We choose to serve you, in general a clientele that typically has a lower range of credit qualifications making it more challenging for our clients to qualify to buy a home. We choose to embrace you, a group that the housing market perceives as the riskiest buyers, most likely to take the longest to close or ultimately fall out of escrow and cancel! When utilizing our Veteran’s Angel Program, our job is to convince the listing agent and seller otherwise!
Motivated home buyers using their VA home loan benefit to purchase are a tiny percentage of the overall buyers in the market. That makes YOU pretty hard to find! Finding you is a lot like looking for a needle in a haystack! I know this through lots of trial and error! In the last five years, I’ve tried every possible means you might imagine to reach out to you. From our original So Cal VA Homes van (used for our client’s Dreamweaver projects) to bus ads, to church bulletins, direct mail targeted to Camp Pendleton, to realtors (who didn’t want to work with Veterans), to real estate magazines, to KFI radio ads (Oooh, that was expensive!), to Facebook, Google, Twitter, to actually soliciting doctors’ offices who took TRICARE (so they could pass out flyers). Yes, we’ve tried it all, and you are hard to find!