#1: We mention our Dreamweaver Program and explain our expertise in working exclusively with VA buyers. We want the Sellers and their agents to know that this is ALL WE DO. When the listing agent and seller accepts your offer, they will do it with the confidence knowing that we can execute and deliver the expected results – a successful closing.
#2: We then stress your qualifications as borrowers. We dispel the old myth that VA borrowers may not be as qualified as conventional borrowers.
#3: We develop compassion…we elicit EMPATHY for your story as servicemen and your desire to be home owners, just like any other American – but you deserve more consideration BECAUSE you served. If allowed by you, we present family photos and outline your military career including photos, timelines and combat experience when appropriate.
We want the Sellers (and their Agent) to know about and appreciate the sacrifices you've made for our country... their country. THIS IS POWERFUL…it’s much harder for a Seller to say NO to your Client Relationship Letter. Contrasted to a typical pre-approval letter from a bank…it’s night & day…like a bright sunshine!
#4: Finally, we again stress the fact that your qualifications to buy their home are rock solid. We explain our commitment to helping Veterans and remind the reader of our Dreamweaver Home Purchase Process. In that Program we buy the home for cash on your behalf! Then we renovate it to your specifications, and using your VA loan, you buy it from us. If we have that much faith in your loan qualifications, they should easily share our confidence!
A One Page Letter Delivers Powerful Results (When it’s Written From Us!)
Don't under estimate the power of this tactic. We've witnessed great results and we're confident we can do the same for you. Some Sellers have been so moved by ourClient Relationship Letter that they’verequested to meet our clients in person and express their gratitude for their service.
Now, instead of being rejected because you're a VA buyer or simply ignored, your offer has taken a quantum leap towards serious consideration…you’re in the game…
I challenge you to scour the marketplace and find a company that is positioned to “do what we do,” write these types of letters and deliver these kinds of results! We often get a significant amount of “Street Cred” (credibility the precedes us) just because we “do what we do” – our commitment to serving this community.
The first two steps in our strategy may sound simple... but they're certainly not easy. Very few lenders, if any, will take the time to get to know their clients on such a deep personal level that they can write a heartfelt letter... a letter that really gets the attention of the Sellers... an emotional letter that tugs at the heartstrings and puts honor, pride and commitment before dollars and cents.
Creating our Client Relationship Letters letter for you that deliver impact requires a different level of dedication, concern and passion.
Now for the heavy artillery!